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Rhona

Green marketing, and get it off your chest: complaints central

It’s hard being green, and don’t we all know it? Everything’s so complicated. Local or organic? Paper or biodegradable plastic? On and on.. For some perceptive insights into the advertising angles, catch while you can the Green Marketing podcast on one of CBC‘s very best radio shows: The Art of Persuasion. From Rachel Carson, to BP’s rebranding errors – well in advance of the Deepwater Horizon fiasco, to green pizza, to Marks & Spencer’s Plan A, it’s a good, pithy story well told.

And the website now offers visual content, like this fabulous ad:

Well. Once you’ve mastered your green strategy you still have to cope with the rest of life’s irritations. It seems sometimes that things go well beyond annoying. For those still looking for a new year’s resolution, might I suggest direct consumer action? It has the double benefit of being a stress reliever for the complainant, and a public education service for the industry in question.

The Consumers Association of Canada provides a most helpful list of agencies to complain to, arranged by industry, as well as tips on complaining effectively.

Those of you not happy to be test dummies for Canadian airport security geeks wanting to play with their new body scanners can vent your spleen at the Canadian Air Transport Security Authority.

The Advertising Complaints Authority is the place to go to complain about advertising by email, mail or fax.

Canadian Copyright

Thanks to Mona for passing along this article from the Georgia Straight by the excellent Bill Freeman, one of Canada’s best spokespeople on the topic of copyright, and chair of the Creators’ Copyright Coalition, an organization of 17 of the largest creator groups in the country, representing over 100,000 Canadian creators.

As Freeman says, once things were simple; then along came the internet and that changed everything. And the proposed amendment (Bill C-32) to the Canadian copyright act, which has received second reading and is now before a legislative committee, threatens the livelihood of anyone who hopes to make a living from a creative profession.

It seems that the internet, which started life as a tool for free dissemination of just about everything, is starting to become another floor in the towering edifice of our have/have not society. Wealth is so polarized for so many of us now — and it’s worsening by the day.

Have a listen to CBC Spark‘s recent program on innovation, and particularly to Barbara van Shewick who explains how and why changes to the internet’s architecture will put an end to innovation of the kind that spawned eBay and Facebook. She outlines the kinds of harm that can be done when internet service providers are allowed to limit access to information, and explains why developers of the future will have to have money and power behind them. Gone the days of making a killer app from the comfort and safety of your basement… Oh wait, I never did get the hang of that either…

Last of the Solstice Poets

Happy new year!

I was among the Solstice poets featured in the paper this season, and my poem appeared today. It’s a great series to be part of and the Times-Colonist is to be commended for its boldness in publishing (gasp) poetry.

But… in the online version, my stanza and line breaks were gone (which is part of the problem about ebooks and poetry, by the way), so for the purists, and my fellow “line-making creatures” – as Billy Collins calls us – out there, I give you the poem as it was supposed to look.

Solstice RhonaMcAdam

Litmag report cards & BC animal health regulations

Duotrope’s Digest is just about the coolest thing (aside from Marcel the Shell of course) that I’ve come upon in this virtual world. It’s a report card for literary mags: you can search for information about poetry or fiction submissions at almost every journal in the English-speaking world, and find out what their speed of response is, whether they accept electronic submissions, their acceptance rate, whether they pay, and many other useful details.

The information provided comes from writers who submit work to the journals, rather than their editors and publishers, and the file on each magazine shows how many reports the information is based upon. Writers register, enter the title and submission details for each piece of work, and then report back when the piece has been accepted or rejected.

This is doubly useful, because writers can use it to track their own submissions while performing a public service to others. And because it tracks individual pieces, a writer can see – on the record for each magazine – where else contributors have submitted the same work. Which is helpful if you’re trying to figure out your plan B for a rejected piece, or tap new markets for similar writing.

Meanwhile, the BC government is reviewing its animal health regulations and seeking public input, which I’d say is a *very* good thing, particularly if you look at the way the underlying principles are presented:

A sound BC animal health policy framework (including legislation, regulation and policy) should:

  • Protect human health.
  • Minimize the negative economic impact of animal disease outbreaks.
  • Support the continued productivity and competiveness of livestock operations.
  • Strengthen the confidence of interprovincial and international trading partners.

You will look in vain here for any mention of animal welfare. Our health and financial gain seem to be the only reasons for keeping animals healthy.

Given that the government wishes to extend its definition of “animal” to include pets, wildlife, fish and other aquatic animals, for purposes of “managing health” I’d think the wider public would find it in their personal interests – and those of their non-humanoid friends and family members – to elbow in on the consultation.

It’s unclear to me, having read through the consultation document only once, whether a revised policy would be able to make crucial distinctions between the concerns created by factory farming vs small-scale farming vs pet ownership, for example. And whether they would protect farmers from excessive zeal by regulators, such as the needless slaughter of a water buffalo herd in 2002 (all the animals killed tested negative for BSE, as had been predicted).