It’s hard being green, and don’t we all know it? Everything’s so complicated. Local or organic? Paper or biodegradable plastic? On and on.. For some perceptive insights into the advertising angles, catch while you can the Green Marketing podcast on one of CBC‘s very best radio shows: The Art of Persuasion. From Rachel Carson, to BP’s rebranding errors – well in advance of the Deepwater Horizon fiasco, to green pizza, to Marks & Spencer’s Plan A, it’s a good, pithy story well told. And the website now offers visual content, like this fabulous ad:
[youtube=http://www.youtube.com/watch?v=NSrVKVGBAcE?fs=1]
Well. Once you’ve mastered your green strategy you still have to cope with the rest of life’s irritations. It seems sometimes that things go well beyond annoying. For those still looking for a new year’s resolution, might I suggest direct consumer action? It has the double benefit of being a stress reliever for the complainant, and a public education service for the industry in question.
The Consumers Association of Canada provides a most helpful list of agencies to complain to, arranged by industry, as well as tips on complaining effectively.
Those of you not happy to be test dummies for Canadian airport security geeks wanting to play with their new body scanners can vent your spleen at the Canadian Air Transport Security Authority.
The Advertising Complaints Authority is the place to go to complain about advertising by email, mail or fax.
