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  • Modena: more than vinegar

    Spent Saturday in Modena; near to Parma and blessed that day with great weather. There was some kind of Ferrari show going on which was a little confusing as I think we came away with a distorted sense of the proportion of Ferraris to centrally located parking spots. We had a nice amble and a nice lunch. Here are some sights…


    A couple of the carvings on the duomo.


    An old English friend makes an appearance in a food shop in Modena.


    Michael Schumacher – shorter and hairier than I thought he’d be. We were constantly reminded that Modena is cartown as well as vinegarville.


    An excellent covered market with lots of my favourite things…

    In Modena, the dogs are careful and the pumpkins are haunted (is that why the tortelli di zucca taste so good?):

  • Le Marche – lotsa pasta, a bit more wine

    So, this account is jumping around a bit, but then so did we.

    Last Wednesday’s pasta tour of Spinosi was great fun. We found ourselves on another hilltop, in the village of Campofilone, in more glorious sunshine, where we donned our paper outfits and toured the small factory that distributes its dried pasta around the world, and its fresh products locally.

    Afterwards, we had a lunch (Spinosini with lemon and prosciutto) prepared by our host Marco Spinosi himself and after that, we did our best to the shelves of the Spinosi shop, and all piled back on the bus to commence our previously reported afternoon of pork.

    Some of Spinosi’s Spiritosini biscotti for afters; these ones were almond, very nice indeed.

    On Thursday, we had another wine talk, from the excellent and extremely well-travelled Gianpiero Rotini, Export Director for Umani Ronchi. He showed us round their cellars, including the new one which is something of an architectural marvel, buried in the hillside, with state of the art brickwork and underground humidification controls.

    He was hugely informative and interesting on the subject of wine marketing and shared a lot of great tidbits for our grateful cogitation. He cleared up one area of confusion for me as a wine consumer: the Montepulciano grape is native to Le Marche, but is often confused with a Tuscan Sangiovese product from the Tuscan village of Montepulciano.

    He also told us that wine is subject to the most restrictive legislation after food, which always makes for interesting challenges when approaching new markets. He told us about the punitive taxation on alcohol that is hindering European exports to India; the difficulties in distributing to a diverse and segmented market in the US; and the inward regional focus of the Spanish market which make it a difficult one to penetrate.

    Italy, he said, was the hardest country to sell wines in. A well-established culture of daily consumption is offset by difficulties in transport and distribution: there is not a good road transportation network (those mountains again!) which makes it hard both to work as a distributor and to ship your product around the country. And a lot of the consumption is local, largely by preference and tradition, so it can be hard for new wines to break in.

    On the theme of profit-driven distribution, we heard that international marketing has been subject to the greed that the market economy invites: so the imported wines we often recognise as characteristic of Italy – Chianti, Lambrusco – had in the past swamped export markets simply because they are immensely profitable for export = cheap to buy and can be sold for huge mark-ups.


    After tasting some wines (Verdicchio), and eating some lunch and tasting some more wines (Montepulciano), we had a whirlwind tour of the Moreno Cedroni factory, which was apparently in its afternoon clean-up mode, so we didn’t actually see anything being made. Probably most factories don’t need 24 shutter-happy foodies sticking their noses in production, but it was a bit disappointing to be whirled round in 20 minutes flat. Pretty jars and interesting ingredients, though. Not everyone can spin a buck from a tin of stewed monkfish tripe, or sea-snail (raguse) with tomato, garlic and wild fennel. And the fig and tangerine marmalade sounded promising, though I couldn’t see any back at the shop at Umani Ronchi. So I satisfied myself with a bottle of top-flight dessert wine (Maximo) and another of Montepulciano (Cumaro, named for the small red berry that grows on Monte Conero).

    Our day ended, more or less, with a fabulous shop-a-thon at Azzurra, a purveyor of all things Marchese (“vini e tipicità delle Marche“) in another seaside town, Numani. Upon first arrival we pressed our noses hopefully against the windows, which were ominously dark: oh no, said someone, it’s Thursday afternoon. Which of course is the giorno di chiusura we all know and love (not) in Parma, which makes those from twentyfourhoursevendayaweek retail cultures stomp their feet and wave their credit cards in rage. But of course this tale has a happy ending: somehow we managed to get in the door and buy, buy, buy. I’m still not sure if it was by special arrangement, but we think our saintly driver Franco might have had a hand in it…

  • Le Marche – Tuesday: The Gastronomic Landscape, Shrine & Wine

    We began our Tuesday last week in a room at Garofoli Winery, with a talk by Dott. Antonio Attorre (President of Slow Food Marche and teacher at the Università Politecnica delle Marche) about Le Marche as a food-producing region, which is largely a story about landscape. While – as we’d previously learned – Italy is 80% mountains, which affects everything about the country; this region has 13 rivers, which means 13 valleys and 13 different food traditions. It is further divided into mountain-dwellers and a coastal population, and still shows the pattern of the feudal system that marked it in previous centuries: houses are surrounded by a small piece of land, so it is not a system of intensive farming, but a more fragmented patchwork of vines and olive groves.

    We’d heard at some length the afternoon before (during a talk on a Presidia product, the Portonovo “mosciolo” / wild mussel) that in coastal areas, the farmers who worked land in the hills also often doubled as fishermen, in order to supplement their diet and income with seafood. So, we were told, somewhat unique in Italian cuisine is Le Marche’s preference for dishes that combine vegetables with seafood. (To be honest, we didn’t notice many vegetables in the food we ate last week, but we had been noticing, in Parma, the segregation of vegetables and meats which are, where both occur in a meal, often served in different courses.) He also mentioned that the seafood recipes of the region have an obvious historical link with local meat-based cuisine, since the techniques for cooking fish often mirror those for meat – you simply substitute the protein source.

    Le Marche, he said, was the first region in Italy to embrace organics, and ten years ago began organic trials. It also pioneered beef certification (for traceability, post-BSE), and seven years ago was able to win EU exemptions for small scale cheese producers who had been crippled by regulations designed for large scale operations. He mentioned A.S.S.A.M., l’Agenzia Servizi Settore Agroalimentare Marche, which provides research and advice for the region’s agricultural industries.


    Next we had a talk about and lunched on three Le Marche Presidia products: the Mele Rosa dei Monti Sibillini (a sweet, long-lasting heritage apple, mountain-grown, brought back from the brink of extinction); Salame di Fabriano (a seasonal, hand-cut salami, with cubes of lard and whole peppercorns, made from prime prosciutto-grade pork); and Pecorino dei Monte Sibillini (pecorino fresco, a young, soft version of the sheep’s milk cheese we’ve been happily encountering at every turn).


    Over the lingering lunch hour we took a side trip – thankfully at the wise and persistent urging of our art history grad Fabi – to see the Basilica del Santuario di Loreto, a stunning basilica built around the shrine of Santa Casa Maria (the Virgin Mary’s house, in which the Enunciation is said to have taken place). It had been, so they say, spirited away from Nazareth by the angels, and arrived here via Croatia in the fourteenth century. It was encapsulated in the basilica in 1507 and has been visited by pilgrims ever since.

    We returned to Garofoli for a talk and tasting to embrace the region’s long wine-making tradition, dating back to those early vinificators, the Etruscans, who took a turn of influence here.

    Started as a family enterprise in 1871, it is run today by the brothers Gianfranco and Carlo. Carlo is the enologist, and he gave us a short history of the region’s wines, and the transition of Italian wines from the 1950s through the present. We had been hearing a lot about Verdicchio, and he explained its status as the first DOC wine of the area.

    Some sources, he said, claim it has been grown in Le Marche for 2000 years, but he would be willing to bet on the past 150 for sure. This varietal grows well in the area, usually within 20 km of the sea, favouring the mild climate and sandier soil, but is susceptible to diseases, especially moulds, and matures quite late. While exposure and altitude affect the alcohol content and acidity of wines, the interesting piece of trivia he shared about Verdicchio grapes is that the river Esino, which empties into the Adriatic north of Ancona, separates production areas into yields of higher and lower acidity.

    Verdicchio began as a strong, high-alcohol wine, but has been refined into a fruitier, milder wine with a lower alcohol content. I think he was saying this was a result of American tastes for such wines, and is also the product of Italian wine-making efforts over the past thirty years to stabilise the quality of wines, while retaining their individual characteristics.

    He talked about his growing methods, which we’d learned a bit about in our wine history classes. He said that previously they’d used four vines per plant but discovered that using only one would give more light to the plant, make it hardier and healthier, and therefore give a more reliable yield with less need for fertiliser. And then we tasted some wines (a couple of Verdicchios: Podium and Serra Fiorese, and a red from the other big Le Marche grape, Montepulciano: Grosso Agontano) after which we rampaged through the shop and then had a free supper. Which we enjoyed very much at Trattoria La Rocca, where – after running amok in the enoteca next door – we dined on fresh anchovies, fried sardines, crab pasta, battered wee fish and a lovely, lovely salad. And a sort of creamy lemon slurpee for dessert, followed by a very potent ‘fisherman’s coffee’ and a pleasant amble back to the hotel along the tree-lined sea front.

    Ghosts of the orange tree, Porto San Giorgio.

Book cover of Rhona McAdam's book Larder with still life painting of lemons and lemon branches with blossoms in a ceramic bowl. One of the lemons has a beed on it.

“…A beautiful, filling collection, Larder is a set of poems to read at the change of the seasons, to appreciate alongside a good meal, and to remind yourself of the beauty in everything, even the things you may not appreciate before opening McAdam’s collection….”

Alison Manley

Rhona McAdam is a writer, poet, editor, and Registered Holistic Nutritionist with a Master’s in Food Culture from Italy and a deep-rooted passion for ecology and urban agriculture. Her work spans corporate and technical writing to poetry and creative nonfiction, often exploring the vital links between what we eat and how we live. Based in Victoria, BC, and available via Zoom, Rhona is always open to new writing commissions, readings, or workshops on nutrition and the culinary arts.