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  • Pausing in Puglia

    Greetings from Puglia, where pigs fly.

    Here in the heel of Italy, the weather has turned wet and cold and I have passed on a trip to Lecce to catch up with a few things. Naturally now that I have made that decision the rain has lifted and the sun has come out… Ah well.

    We arrived in Brindisi yesterday at a desperately early hour and carried on to IAMB, the Bari centre of the Mediterranean Agronomic Institute: we will be visiting the institute’s Chania centre when we visit Crete next month.

    Our Escher moment at IAMB.

    They offer research training to agronomists from Mediterranean countries to study such issues as irrigation and water management, aspects of organic agronomy, and methods of managing endemic insects such as the olive fly.

    Clever way to catch crawly insects on an olive tree: a collar of fiberglass.

    We had an incredibly good lunch of local dishes, many of them seafood, and then paused for half an hour or so to view the characteristic conical houses, the Trulli, which are found in abundance in the area but particularly in a town called Alberobello.

    On we sped to our appointment with butchers in Martina Franca where we watched the making of capocollo, another cured meat made of a whole cut of pork.

    This one is trimmed to size, seasoned and dried for a few days, then marinated in boiled wine must and white wine, then wrapped in pork intestine, tied in a tea towel, dried a bit longer, unwrapped, hung to dry, then briefly smoked, and then hung again until start to finish it has gone through its paces for a total of about 120-150 days. By then it is a firm, sweet, slightly salty and lightly smoky treat, made in small quantities between October and Easter, when the climate is suitable for the cool dry winds it needs over part of the process.

    After that we had a surprise gift of music and dance from a local folk troupe, then watched a bit of hand-crafting of orecchiette and maccheroni and sat down to another wonderful meal. We had a couple of soups – zuppa verde and zuppa di carciofi – and some pastas including the ones we had seen made. There was, for the strong, a further buffet featuring such specialties as Puglian salumi, raw artichoke and cheese salad, and a kind of risotto made with orzo (barley) and mushrooms. Some pastry and fruit followed, and a merciful sleep.

    This morning we had a talk by Gino di Mitri, author of a book on Tarantism, the historic and region-specific ailment of Puglia, attributed to the bite of a spider, and which may have its pagan roots in Dionysian rituals, while its Christian expression took the form of prayers to St. Paul, saint of spiders. Affecting mainly, but not exclusively, women, tarantism was treated by music and a highly energetic dance, in which the sufferer used her body to describe the circumstances of the bite, and which ultimately evoked a trance that would allow the sufferer reconciliation with the spirit of the spider. The musicians – a tambourine player (almost exclusively female), accompanied by violin, guitar and accordion – would diagnose the colour of the spider, which corresponded to the nature of the ailment: for example, a blue spider would express melancholy and disharmony with the community. Homosexuality, we were told, was often entwined with the condition. Women who did not want to marry might claim to have been bitten, and the contaminating nature of the spider bite might in any case render them unmarriageable.

    Last week is already a blur, but we had some wonderful people talking to us, including Stuart Franklin who walked us through a fraction of his formidable portfolio and spoke movingly about his latest project and forthcoming book on the changing landscapes of Europe, a depressing tale of overproduction, land-grabbing, overdevelopment and standardisation. We also enjoyed Richard Baudains who led us through some of the issues of wine reviewing: the extreme ends of its readership and the difficulties of communicating subjective analysis of an edible subject. We saw some wonderful films as well, from the Slow Food on Film curator, including a fantastic documentary called Life Running Out of Control which encapsulated the complex issues of genetic engineering, including the contamination of organic seed stocks by GM crops in North America, the risks to the farmers of India of the dubious economics of GM seed developers, and the moral and practical issues of experimental animal development. Shades of Oryx & Crake

  • Modena: more than vinegar

    Spent Saturday in Modena; near to Parma and blessed that day with great weather. There was some kind of Ferrari show going on which was a little confusing as I think we came away with a distorted sense of the proportion of Ferraris to centrally located parking spots. We had a nice amble and a nice lunch. Here are some sights…


    A couple of the carvings on the duomo.


    An old English friend makes an appearance in a food shop in Modena.


    Michael Schumacher – shorter and hairier than I thought he’d be. We were constantly reminded that Modena is cartown as well as vinegarville.


    An excellent covered market with lots of my favourite things…

    In Modena, the dogs are careful and the pumpkins are haunted (is that why the tortelli di zucca taste so good?):

  • Le Marche – lotsa pasta, a bit more wine

    So, this account is jumping around a bit, but then so did we.

    Last Wednesday’s pasta tour of Spinosi was great fun. We found ourselves on another hilltop, in the village of Campofilone, in more glorious sunshine, where we donned our paper outfits and toured the small factory that distributes its dried pasta around the world, and its fresh products locally.

    Afterwards, we had a lunch (Spinosini with lemon and prosciutto) prepared by our host Marco Spinosi himself and after that, we did our best to the shelves of the Spinosi shop, and all piled back on the bus to commence our previously reported afternoon of pork.

    Some of Spinosi’s Spiritosini biscotti for afters; these ones were almond, very nice indeed.

    On Thursday, we had another wine talk, from the excellent and extremely well-travelled Gianpiero Rotini, Export Director for Umani Ronchi. He showed us round their cellars, including the new one which is something of an architectural marvel, buried in the hillside, with state of the art brickwork and underground humidification controls.

    He was hugely informative and interesting on the subject of wine marketing and shared a lot of great tidbits for our grateful cogitation. He cleared up one area of confusion for me as a wine consumer: the Montepulciano grape is native to Le Marche, but is often confused with a Tuscan Sangiovese product from the Tuscan village of Montepulciano.

    He also told us that wine is subject to the most restrictive legislation after food, which always makes for interesting challenges when approaching new markets. He told us about the punitive taxation on alcohol that is hindering European exports to India; the difficulties in distributing to a diverse and segmented market in the US; and the inward regional focus of the Spanish market which make it a difficult one to penetrate.

    Italy, he said, was the hardest country to sell wines in. A well-established culture of daily consumption is offset by difficulties in transport and distribution: there is not a good road transportation network (those mountains again!) which makes it hard both to work as a distributor and to ship your product around the country. And a lot of the consumption is local, largely by preference and tradition, so it can be hard for new wines to break in.

    On the theme of profit-driven distribution, we heard that international marketing has been subject to the greed that the market economy invites: so the imported wines we often recognise as characteristic of Italy – Chianti, Lambrusco – had in the past swamped export markets simply because they are immensely profitable for export = cheap to buy and can be sold for huge mark-ups.


    After tasting some wines (Verdicchio), and eating some lunch and tasting some more wines (Montepulciano), we had a whirlwind tour of the Moreno Cedroni factory, which was apparently in its afternoon clean-up mode, so we didn’t actually see anything being made. Probably most factories don’t need 24 shutter-happy foodies sticking their noses in production, but it was a bit disappointing to be whirled round in 20 minutes flat. Pretty jars and interesting ingredients, though. Not everyone can spin a buck from a tin of stewed monkfish tripe, or sea-snail (raguse) with tomato, garlic and wild fennel. And the fig and tangerine marmalade sounded promising, though I couldn’t see any back at the shop at Umani Ronchi. So I satisfied myself with a bottle of top-flight dessert wine (Maximo) and another of Montepulciano (Cumaro, named for the small red berry that grows on Monte Conero).

    Our day ended, more or less, with a fabulous shop-a-thon at Azzurra, a purveyor of all things Marchese (“vini e tipicità delle Marche“) in another seaside town, Numani. Upon first arrival we pressed our noses hopefully against the windows, which were ominously dark: oh no, said someone, it’s Thursday afternoon. Which of course is the giorno di chiusura we all know and love (not) in Parma, which makes those from twentyfourhoursevendayaweek retail cultures stomp their feet and wave their credit cards in rage. But of course this tale has a happy ending: somehow we managed to get in the door and buy, buy, buy. I’m still not sure if it was by special arrangement, but we think our saintly driver Franco might have had a hand in it…

Book cover of Rhona McAdam's book Larder with still life painting of lemons and lemon branches with blossoms in a ceramic bowl. One of the lemons has a beed on it.

“…A beautiful, filling collection, Larder is a set of poems to read at the change of the seasons, to appreciate alongside a good meal, and to remind yourself of the beauty in everything, even the things you may not appreciate before opening McAdam’s collection….”

Alison Manley

Rhona McAdam is a writer, poet, editor, and Registered Holistic Nutritionist with a Master’s in Food Culture from Italy and a deep-rooted passion for ecology and urban agriculture. Her work spans corporate and technical writing to poetry and creative nonfiction, often exploring the vital links between what we eat and how we live. Based in Victoria, BC, and available via Zoom, Rhona is always open to new writing commissions, readings, or workshops on nutrition and the culinary arts.